Reading over their website I note that you cannot pay any of your player fees (account fees, land fees, etc) in $L. Its all $US. Take a look.
So a $L isn't even backed by the operators and the inherent services of the game.
They want their pay in cash.
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These guys are spending quite a bit of effort on the question of virtual business: http://metanomics.metaversed.com/
Personally, I think that the economic side of Second Life is incredibly overblown. Sure I was able to turn a few thousand real world dollars in profit, but the reality is that the engine, the open client and the (upcoming) open server will be more interesting from a technology platform standpoint than a financial one.
BTW, the way to easy money is Second Life is simply to be a competent programmer: the place is riddled with hacks who charge less than I do, but take orders of magnitude longer to do anything. Thus, I can charge about what they do and do it fast enough that I make my regular rate anyway.
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